The Webinar Has Set Sail

But the insights are still docked.

 

Whether you attended "Setting Sail: Insights and Action from MMGY's Portrait of International Cruise Travelers™" or missed it – we made sure you can get the most from the webinar. Watch (or rewatch) the full webinar here.

After a brief intro by MMGY Global CEO Katie Briscoe, Simon Moriarty, VP of Syndicated Research for MMGY, kicked off the presentation with a general overview of the report and its key findings. He noted that there are striking differences in what drives cruise booking decisions for prospective and past cruisers – with luxury and value for the price tantamount to various global audiences.

Travelzoo Senior Editor Gabe Saglie charted the conversation between MMGY experts on strategy, PR and media.

Here are some insights from our panelists:

Trey Williams

SVP, Strategic Planning

“The aspirational luxury traveler is less about prestige and status and more about exclusivity and personalization. Traditional high-end travelers are becoming disillusioned, because luxury is beginning to look the same across the board as brands cater to the new aspirational luxury traveler. So they are seeking distinction.”

Lauren Kaufman

Managing Director, PR, North America

“U.S. media are generally more aspirational in their messaging and brand focused with a service angle. The UK and international cruise media are more critical – they ask for specific numbers. Their writing is more sensational and regionally focused, and they are especially asking questions about sustainability.”

Bill Steinke

VP, Group Media Director

“Cruising is a personal experience, so you really need to dig into who your audience is and ensure your creative and media play to the right audience. Messaging and placement need to align with that audience and where the tactic falls in the media tunnel.”

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Portrait of International Cruise Travelers™

The syndicated report from MMGY Travel Intelligence can be accessed in full by purchasing the individual report or through a subscription to EurekA!.

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